For 70% of Dutch households, paying per wash is cheaper than buying a new washing machine. It is also cheaper for average families to pay per use than leasing the machine.
There are several reasons why Homie is cheaper than leasing or buying:
Homie is a young organization offering an innovative Pay-Per-Use model for white goods appliances. Since 2016, we have been working hard to deliver good, sustainable washing machines and dryers (and soon also dishwashers) combined with strong customer service.
With Homie you only pay per use, whether you are using our washing machine, dryer or soon our dishwasher. We deliver your machine and connect it for you and we ensure that you always have a working machine at home.
Homie was founded with a clear goal: making the white goods sector more sustainable and prevent the waste of resources. Modern appliances often break down quickly and are being thrown away as soon as they do. Good, durable appliances are often very expensive and many households still use old, inefficient appliances. With our Pay-Per-Use model you never have to buy an appliance again, whilst we stimulate sustainable and efficient appliance use and encourage manufacturers to develop long-lasting appliances.
“You pay for an appliance that is only used 2% of the time. We want to change this.”
In 2016, Dr. Nancy Bocken, Hidde-Jan Lemstra and Colin Bom co-founded Homie to prove that a Pay-Per-Use concept could be beneficial for both the manufacturer and the consumer. We ‘hacked’ a washing machine and through a built-in device we were able to track the use of the appliance. The following pilot with washing machines in the Rotterdam region proved that our customers were saving money and energy through our Pay-Per-Use model. With the help of our partners, we subsequently rolled out our Pay-Per-Use concept nationwide
It all started with a simple idea at the kitchen table
Homie consists of a small team with unique people with different qualities, knowledge and experience. What we all have in common: a passion for sustainability. And to share that passion with others. Do you want to know who we are? Then click on our photos.
We cannot change the white goods industry by ourselves. That is why we are proud to have great partners who help us achieve our goal.