Rent a washing machine

Pay-Per-Use Home Appliances

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Rent a washing machine


Our Story

Circular Economy and the Internet of Things are two areas that have been steadily gaining momentum in research, business and politics in the recent years. The potential of these concepts lies with delivering sustainability benefits across product life cycles, from raw material extraction through to the end-of-life phase of products.


Utilising the interconnectedness of modern technologies and moving away from the classic ownership model to new, more sustainable business models lies at the very heart of what HOMIE does. HOMIE was founded as a spin-out from a Delft University of Technology by Dr Nancy Bocken, Hidde-Jan Lemstra and Colin Bom.


We focus on reducing the environmental impact of domestic appliances significantly and offering more affordable solutions to our customers, by moving from “ownership” to “Pay-Per-Use”, starting with washing machines.

Colin Bom

Colin Bom, CEO

Colin Bom, previously acting CEO of Slow Food UK, has a degree in International Business from the University of Maastricht. Colin has experience in setting up new organisations, particularly in a bootstrapping environment. He is responsible for the overall management, and leading on the company's tech development, customer & partnerships relations and commercialisation.

Nancy Bocken

Dr. Nancy Bocken

Dr. Nancy Bocken is an Associate Professor at the Delft University of Technology, Senior Research Associate at Cambridge University and Fellow at the Cambridge Institute for Sustainability Leadership. She is a recognised expert in sustainable business model development and early stage business creation and experimentation. Nancy is responsible for the academic foundation of this start-up, further research based on the data gathered and the strategic direction of future experimentation.

Hidde-Jan HJ Lemstra

Hidde-Jan Lemstra

Hidde-Jan Lemstra is a serial entrepreneur that has raised more than €10M for different early stage ventures after a career in finance and M&A at Royal Dutch Shell and Prudential. Hidde-Jan has particular affinity with technology transfer from research institutions, and is currently advisor to the TU Delft “Valorisation” group. Hidde-Jan will be supporting Colin with his experience in business creation and fundraising.